About TouchPoints

How we use your survey data

For more information about the TouchPoints survey, which provides insight to the media industry, please follow the link to the site.

 

infographic describing day in the life

About Touchpoints

The TouchPoints survey is commissioned by the IPA, the professional body for advertising, media and marketing communications agencies in the United Kingdom, on behalf of a range of TV companies, radio stations, newspaper and magazine publishers, outdoor and cinema companies and a large number of media agencies.

All of these clients use the survey to gain insights into the way people use media in their daily lives. For more information about the TouchPoints survey, which provides insight to the media industry, please have a look at www.ipa.co.uk/knowledge/touchpoints/.

About Ipsos

Ipsos is an independent research company. As a member of the Market Research Society, we abide by the Market Research Society Code of Conduct and associated regulations and guidelines. Click here for more information on Ipsos.